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How To Improve Your Ecommerce Sales With Social Media

How To Improve Your Ecommerce Sales With Social Media

By Liz Coulson, May 6th 2020

Social media is a powerful tool. It boosts your brand awareness, increases your online store's traffic and gives you another way to communicate with your existing customers, but how can you use it to improve your ecommerce sales?

Have an Established Presence

To encourage people to engage with your posts and buy your products, it's essential that you build an online presence. It's impossible to do this overnight or without a plan, but our Benefits of Ecommerce Social Media Marketing article will help you do this. 

Promote Flash Sales 

If flash sales form part of your sales strategy, make sure they make your marketing plans too – people need to find out about them to buy from you! A well thought out and planned social media campaign will generate excitement around your flash sale, helping to increase your ecommerce orders.

During the run up to your flash sale, there are many different ways you can encourage engagement and generate excitement, and you don't necessarily have to pay for this.

Pinned Social Media Posts 

Pin a post to the top of your pages telling people that you have exciting news you'll be sharing on a specific date – this will motivate people to come back to find out what the news is. This post will be the first thing people see when they visit your page so make sure that it's eye catching. 

Share Engaging Content 

Continue sharing your usual social media content including, your own blogs, images and videos. Reinforcing your brand in peoples' minds. If they've seen your pinned post, it may remind them that you have exciting news to share very soon.

You can use polls on Facebook and Twitter to find out the time your followers would prefer a sale to launch. You can add in options for people to vote for or people can add in their own. This information could be invaluable to you.

Explore Targeting Options 

Each social media platform has different targeting options; test these to find out which is more successful for your campaign. If you have the budget, do this prior to your flash sale, then you can put more money into the most successful platform. You may also decide to test which advert performs the best within each platform, a video advert might outperform a carousel advert. Who knows?

Facebook Offers 

If you decide to use discount codes, you can promote this on Facebook using their Offers feature. Creating an offer is very similar to a Facebook post – simple and free. You can add imagery, a description, URL, expiry date and terms and conditions – should there be any. 

Unlike your normal Facebook Posts, people can save your offer to come back to. Those that do this will receive reminder notifications from Facebook before your offer expires so they don't forget to use it and encourage them to shop with you. People can also shop with you instantly – they will be redirected to the link you have set up on your offer.

Create Competitions 

Prizes for competitions and raffles you have should inspire people to buy a product from you. Your competition should be relevant to your business, otherwise you risk attracting the wrong audience, ideally you want to increase your ecommerce sales and repeat custom.

If you were to hold a raffle, you will have to work out what is viable for your business regarding the amount of tickets you need to sell at what price and prize you can give away. Bearing in mind the raffle still has to be attractive for entrants. When all of the tickets have been sold, draw a prize – you could offer a range of prizes to entice more people in, rather than one big prize, and people will think they have more of a chance of winning.

  1. % discount and £ voucher
  2. £ voucher
  3. £ voucher

You will also have to create some terms and conditions before promoting your competition on social media. You could make this benefit your business even more by asking entrants to share your competition with their friends before they're classed as an entry. However, social platforms have different rules regarding this so make sure you read their T&Cs.

Use Direct Selling Features 

Social media platforms are a fantastic way to showcase your products. If people are interested enough to buy your products, make it as simple as possible for them – using the platform's direct selling feature.

Allowing your customers to directly purchase your products on social media platforms makes their buying experience easier and shorter, and this is great for everybody. It removes the additional step of redirecting people to another website. 

The initial set up of direct selling will be slightly different on individual social media platforms, but it's likely that you will need to create a catalog of your products. Make sure that you take high quality photos and create great product descriptions, just like you would for your website.

Facebook Page Shop 

Facebook Shop does come at a cost, but you can upload as many products as you like, great if you have quite a few! You can organise your products into different categories to make it easier for people browse through your products. You can also get insights into each of your products.

Pinterest Buyable Pins 

Buyable pins appear in peoples' feeds when they are browsing Pinterest. They have all of the information customers are likely to want, including the seller, the product's price and description and a 'Buy it' button. 

Just like Facebook, you are able to view stats for your buyable pins, but you have to sign up to Pinterest Analytics.

Remarketing Adverts 

As well as targeting prospective customers, you can use Facebook to advertise to people that visited your website and didn't purchase anything. You can remarket the products they were looking at and also, products they might be interested in. 

Your website visitors are already aware of your brand and browsed your products so your part way there to having a relationship, you just need to build on it. Remind them why they should buy your products.

"Retargeting can increase conversion rates by as much as 150%."

To use Facebook remarketing, you have to add a Facebook Pixel to your website. Facebook will gather information on people visiting your website for you to use when setting up your adverts.

There you have it, four things you can implement on your social media channels to help improve your ecommerce orders.

You will need a simple way to manage all of your ecommerce orders and delivery – do this with Despatch Bay!

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Sources

  1. https://99firms.com/blog/retargeting-statistics/#gref