Benefits of Ecommerce Social Media MarketingBy James Barnes, August 13th 2019
These days, one of the best – if not the best – way to build brand awareness and generate orders is by having an active online presence. There's a bit more to it than you might initially think, but we've broken down the benefits of ecommerce social media marketing for you in this article.
Boost Brand Awareness
Social media channels are a fantastic opportunity to showcase your brand and products to a wide range and number of people.
According to SproutSocial, 37% of consumers find purchase inspiration through social media, making it the biggest source of inspiration (2). Just think, if people don't know about you, how can they become your customer?
You can boost your own brand awareness by posting organically (posting updates without spending any money on them, using influencer marketing and utilising social media advertising.
Each social media platform has different users, with different demographics. Actively use only the platforms that reach your target audience – you won't need an account on all of them. For example, LinkedIn is used to network with business professionals.
When you consistently post engaging content, you are more likely to stay in the forefront of your followers’ minds. Now, this isn’t only because you will keep appearing in their newsfeed; if your content is engaging they will likely also engage with it.
Once your followers have engaged with your content – be it comments, likes or shares – it will also start appearing in the feeds or their friends and followers, spreading the awareness of your brand even further.
Social Media Advertising
Non-customers are three times more likely than customers to visit retailers from social media ads.
You can reach many people using social media advertising, and it doesn't have to cost you a small fortune. Using the targeting options available, you can hone in on your target audience, ensuring your advert is relevant to them, and of course, the audience, relevant to you.
Followers are followers, but if you look carefully, you can find yourself a brand champion.
Anyone with a large following that shows a strong interest in the sort of things that your brand aligns with can be a good candidate.
If you end up finding that special person, it will be worth reaching out to them to see if they would be up for trying out your products and sharing how they get on to their following. This could increase your own social media following and your all important orders too!
Increased Website Traffic
One of the things you should definitely be doing when posting to social media is mixing in links back to your website.
Ignite Visibility report that "almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic." (4)
Once you're referring people back to your website, you can then improve your website by developing your knowledge of your customer journey and A/B testing.
Global Web Index stated that 40% of digital consumers use social media to research new brands or products. If your channels are updated frequently and have positive engagement, this will give an awesome first impression whilst building confidence and trust prior to placing an order.
It's better to have fewer social media platforms that are updated regularly than lots that aren't updated. The more channels you have, the harder and more time consuming it'll be for you to manage.
Social media platforms have given consumers and businesses a more efficient way to communicate, so much so that they're one of they first channels that 45% of people go to with any questions or issues. 21% of consumers also prefer to message businesses on social media than to give them a call. (1)
Responding to messages in a timely manner will help you develop and maintain relationships with your customers, whether they've purchased a product from you or they want help with their buying decision. Those that are researching you and see this, will also see how you deal with questions or issues which is always a good move for your reputation.
As you can see, social media has many benefits and is very important for your business. So are you feeling ready to become a social butterfly? You could be referring people to your site, opening new communication channels and most importantly, build trust with your prospective customers. Make sure you give us a follow while you’re at it, we’d love to hear from you!